Born and raised in Indiana, living in Stockholm. I’m a writer with experience in effective communication for any audience. I work with a sense of humor and motivate others with a positive “let’s get it done” attitude.

I’m open to new opportunities that come my way.

Copywriter & Production Manager

Positions Held

Conversion Copywriter, 2024–now

Copywriter & Web Copywriter, 2021–2024

PayPal | Zettle by PayPal

  • Deliver targeted and conceptual copy according to timelines and brand tone/voice

  • Create market-specific copy versions for a worldwide audience

  • Designated copywriter for all lead nurture merchant email series and campaigns

  • Content strategy with stakeholders, designers, and production managers

  • Plan and write compelling, USP-driven copy for zettle.com domains

  • Write copy for both CRM and marketing automation email campaigns

  • Content strategy, mapping, and planning together with UX and visual design

  • Assist in planning, conducting, and presenting findings for user research studies

  • Coordinate legal review, localization, and demo presentations

Brand Copywriter & Production Manager, 2015–21

MODO & Eco Eyewear

  • Produce copy for B2B/B2C communications, presentations, and marketing materials, with overall responsibility for standardisation of brand voice and tone

  • Manage data-driven product creation/production – demand planning and production ordering, sales reporting, accounting, data collection

  • Website management and editing via Wordpress and Shopify platforms

  • Maintain interdepartmental contact with satellite offices/affiliates worldwide

  • Project management and prioritising for team members

Writing & English Adjunct Lecturer, 2012–13

Indiana University & University of Louisville

  • Taught university students writing and research skills (+50 students/term)

  • Designed entire course structure and syllabus each term

  • Completed all grading and reporting

Writing Consultant, 2011–12

University of Louisville

  • Consulted writers within university community, requiring familiarity with writing standards across disciplines, including publications, scientific papers, and medical reports

  • Edited, proofread, and tested texts for accuracy with detailed editing demands and various citation styles

Operations & Team Leader, 2005–10

Mentimeter

  • Lead copywriter for web domains and lead nurture

  • Write copy for marketing email campaigns and product marketing comms

  • Content strategy with stakeholders, designers, and marketing managers

  • Produce copy for other channels including blog, banners, ads, etc. as briefed

Solution Tree

  • Supervised Operations department and collaborated with other managers

  • Quality-tested and coordinated entries of +12 000 registrations per year

  • Wrote training manuals for multiple positions within the department

  • Trained new employees and performed priority planning based on demand

Education

University of Louisville

Master’s Degree, English

Indiana University

Bachelor’s Degree, English & Biological Anthropology

Expertise

Microsoft Office/Teams

Figma

Adobe Suite

Project Management Software (Jira/Trello/Etc)

Collaboration Software (Miro/FigJam/Etc)

CMS Software (Storyblock/Wordpress/Etc)

Skills

Project Management

Training

Data Analysis

Demand Planning